Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E3962
RGB
30, 57, 98
HSL
216, 53%, 25%
HSB
216, 69%, 38%
CMYK
69, 42, 0, 62
LAB
24, 1, -28
LCH
24, 28, 272
OKLCH
0.35, 0.08, 259
XYZ
4, 4, 12
LUV
24, -10, -33
HWB
216, 12%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.