Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E4356
RGB
30, 67, 86
HSL
200, 48%, 23%
HSB
200, 65%, 34%
CMYK
65, 22, 0, 66
LAB
26, -9, -16
LCH
26, 18, 241
OKLCH
0.36, 0.05, 233
XYZ
4, 5, 10
LUV
26, -14, -18
HWB
200, 12%, 66%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.