Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E437A
RGB
30, 67, 122
HSL
216, 61%, 30%
HSB
216, 75%, 48%
CMYK
75, 45, 0, 52
LAB
28, 3, -36
LCH
28, 36, 274
OKLCH
0.39, 0.10, 258
XYZ
6, 6, 19
LUV
28, -13, -45
HWB
216, 12%, 52%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.