Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E4568
RGB
30, 69, 104
HSL
208, 55%, 26%
HSB
208, 71%, 41%
CMYK
71, 34, 0, 59
LAB
28, -4, -25
LCH
28, 25, 260
OKLCH
0.38, 0.07, 248
XYZ
5, 6, 14
LUV
28, -14, -31
HWB
208, 12%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.