Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E4758
RGB
30, 71, 88
HSL
198, 49%, 23%
HSB
198, 66%, 35%
CMYK
66, 19, 0, 65
LAB
28, -10, -15
LCH
28, 18, 235
OKLCH
0.38, 0.05, 228
XYZ
5, 5, 10
LUV
28, -15, -17
HWB
198, 12%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.