Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E4B75
RGB
30, 75, 117
HSL
209, 59%, 29%
HSB
209, 74%, 46%
CMYK
74, 36, 0, 54
LAB
30, -4, -29
LCH
30, 29, 262
OKLCH
0.40, 0.09, 250
XYZ
6, 7, 18
LUV
30, -16, -37
HWB
209, 12%, 54%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.