Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E4D64
RGB
30, 77, 100
HSL
200, 54%, 25%
HSB
200, 70%, 39%
CMYK
70, 23, 0, 61
LAB
30, -10, -19
LCH
30, 21, 241
OKLCH
0.40, 0.06, 233
XYZ
5, 7, 13
LUV
30, -17, -22
HWB
200, 12%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.