Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E4E61
RGB
30, 78, 97
HSL
197, 53%, 25%
HSB
197, 69%, 38%
CMYK
69, 20, 0, 62
LAB
31, -12, -16
LCH
31, 20, 234
OKLCH
0.40, 0.06, 227
XYZ
5, 7, 12
LUV
31, -18, -19
HWB
197, 12%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.