Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E4F97
RGB
30, 79, 151
HSL
216, 67%, 35%
HSB
216, 80%, 59%
CMYK
80, 48, 0, 41
LAB
33, 5, -45
LCH
33, 45, 276
OKLCH
0.44, 0.13, 258
XYZ
9, 8, 30
LUV
33, -16, -61
HWB
216, 12%, 41%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.