Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E53A2
RGB
30, 83, 162
HSL
216, 69%, 38%
HSB
216, 81%, 64%
CMYK
81, 49, 0, 36
LAB
35, 6, -49
LCH
35, 49, 277
OKLCH
0.45, 0.14, 259
XYZ
10, 9, 35
LUV
35, -17, -67
HWB
216, 12%, 36%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.