Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E5594
RGB
30, 85, 148
HSL
212, 66%, 35%
HSB
212, 80%, 58%
CMYK
80, 43, 0, 42
LAB
35, 0, -41
LCH
35, 41, 270
OKLCH
0.45, 0.12, 254
XYZ
9, 9, 29
LUV
35, -18, -55
HWB
212, 12%, 42%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.