Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E588F
RGB
30, 88, 143
HSL
209, 65%, 34%
HSB
209, 79%, 56%
CMYK
79, 38, 0, 44
LAB
36, -3, -36
LCH
36, 37, 265
OKLCH
0.45, 0.11, 251
XYZ
9, 9, 27
LUV
36, -19, -49
HWB
209, 12%, 44%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.