Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E596D
RGB
30, 89, 109
HSL
195, 57%, 27%
HSB
195, 72%, 43%
CMYK
72, 18, 0, 57
LAB
35, -14, -17
LCH
35, 22, 231
OKLCH
0.44, 0.07, 224
XYZ
7, 9, 16
LUV
35, -21, -21
HWB
195, 12%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.