Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E5B95
RGB
30, 91, 149
HSL
209, 66%, 35%
HSB
209, 80%, 58%
CMYK
80, 39, 0, 42
LAB
37, -3, -38
LCH
37, 38, 265
OKLCH
0.46, 0.11, 251
XYZ
10, 10, 30
LUV
37, -20, -52
HWB
209, 12%, 42%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.