Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E609B
RGB
30, 96, 155
HSL
208, 68%, 36%
HSB
208, 81%, 61%
CMYK
81, 38, 0, 39
LAB
39, -4, -39
LCH
39, 39, 264
OKLCH
0.48, 0.12, 250
XYZ
11, 11, 33
LUV
39, -21, -54
HWB
208, 12%, 39%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.