Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E616B
RGB
30, 97, 107
HSL
188, 56%, 27%
HSB
188, 72%, 42%
CMYK
72, 9, 0, 58
LAB
37, -19, -12
LCH
37, 22, 213
OKLCH
0.46, 0.07, 209
XYZ
7, 10, 15
LUV
37, -24, -14
HWB
188, 12%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.