Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E66AF
RGB
30, 102, 175
HSL
210, 71%, 40%
HSB
210, 83%, 69%
CMYK
83, 42, 0, 31
LAB
42, -1, -46
LCH
42, 46, 269
OKLCH
0.51, 0.13, 253
XYZ
13, 13, 42
LUV
42, -23, -66
HWB
210, 12%, 31%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.