Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E6EBF
RGB
30, 110, 191
HSL
210, 73%, 43%
HSB
210, 84%, 75%
CMYK
84, 42, 0, 25
LAB
45, 0, -50
LCH
45, 50, 269
OKLCH
0.53, 0.15, 253
XYZ
16, 15, 51
LUV
45, -24, -73
HWB
210, 12%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.