Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E71D2
RGB
30, 113, 210
HSL
212, 75%, 47%
HSB
212, 86%, 82%
CMYK
86, 46, 0, 18
LAB
47, 4, -58
LCH
47, 58, 274
OKLCH
0.55, 0.17, 256
XYZ
18, 17, 63
LUV
47, -25, -86
HWB
212, 12%, 18%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.