Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E73AA
RGB
30, 115, 170
HSL
204, 70%, 39%
HSB
204, 82%, 67%
CMYK
82, 32, 0, 33
LAB
46, -10, -37
LCH
46, 38, 255
OKLCH
0.53, 0.12, 243
XYZ
14, 15, 40
LUV
46, -27, -53
HWB
204, 12%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.