Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E95DC
RGB
30, 149, 220
HSL
202, 76%, 49%
HSB
202, 86%, 86%
CMYK
86, 32, 0, 14
LAB
58, -13, -46
LCH
58, 47, 255
OKLCH
0.64, 0.14, 242
XYZ
24, 27, 72
LUV
58, -36, -69
HWB
202, 12%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.