Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E99E2
RGB
30, 153, 226
HSL
202, 77%, 50%
HSB
202, 87%, 89%
CMYK
87, 32, 0, 11
LAB
60, -13, -47
LCH
60, 49, 255
OKLCH
0.65, 0.15, 242
XYZ
26, 29, 76
LUV
60, -37, -71
HWB
202, 12%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.