Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E9DCD
RGB
30, 157, 205
HSL
196, 74%, 46%
HSB
196, 85%, 80%
CMYK
85, 23, 0, 20
LAB
60, -21, -35
LCH
60, 40, 239
OKLCH
0.65, 0.12, 230
XYZ
24, 29, 62
LUV
60, -40, -50
HWB
196, 12%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.