Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1EA2ED
RGB
30, 162, 237
HSL
202, 85%, 52%
HSB
202, 87%, 93%
CMYK
87, 32, 0, 7
LAB
63, -14, -48
LCH
63, 50, 254
OKLCH
0.68, 0.15, 241
XYZ
29, 32, 85
LUV
63, -39, -73
HWB
202, 12%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.