Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1EA2F2
RGB
30, 162, 242
HSL
203, 89%, 53%
HSB
203, 88%, 95%
CMYK
88, 33, 0, 5
LAB
63, -13, -50
LCH
63, 52, 256
OKLCH
0.68, 0.16, 243
XYZ
29, 33, 89
LUV
63, -39, -78
HWB
203, 12%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.