Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1EA7DA
RGB
30, 167, 218
HSL
196, 76%, 49%
HSB
196, 86%, 85%
CMYK
86, 23, 0, 15
LAB
64, -22, -36
LCH
64, 42, 239
OKLCH
0.68, 0.13, 230
XYZ
27, 33, 71
LUV
64, -42, -54
HWB
196, 12%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.