Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1EA7F2
RGB
30, 167, 242
HSL
201, 89%, 53%
HSB
201, 88%, 95%
CMYK
88, 31, 0, 5
LAB
64, -15, -48
LCH
64, 50, 253
OKLCH
0.70, 0.15, 240
XYZ
30, 34, 89
LUV
64, -40, -74
HWB
201, 12%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.