Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1EB0ED
RGB
30, 176, 237
HSL
198, 85%, 52%
HSB
198, 87%, 93%
CMYK
87, 26, 0, 7
LAB
67, -21, -41
LCH
67, 46, 243
OKLCH
0.71, 0.14, 233
XYZ
31, 37, 86
LUV
67, -44, -63
HWB
198, 12%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.