Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1EB6ED
RGB
30, 182, 237
HSL
196, 85%, 52%
HSB
196, 87%, 93%
CMYK
87, 23, 0, 7
LAB
69, -24, -39
LCH
69, 45, 238
OKLCH
0.73, 0.14, 230
XYZ
33, 40, 86
LUV
69, -46, -58
HWB
196, 12%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.