Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F3D6C
RGB
31, 61, 108
HSL
217, 55%, 27%
HSB
217, 71%, 42%
CMYK
71, 44, 0, 58
LAB
25, 2, -31
LCH
25, 31, 274
OKLCH
0.36, 0.09, 259
XYZ
5, 5, 15
LUV
25, -11, -38
HWB
217, 12%, 58%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.