Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F426D
RGB
31, 66, 109
HSL
213, 56%, 27%
HSB
213, 72%, 43%
CMYK
72, 39, 0, 57
LAB
27, -1, -29
LCH
27, 29, 268
OKLCH
0.38, 0.08, 255
XYZ
5, 5, 15
LUV
27, -13, -36
HWB
213, 12%, 57%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.