Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F476F
RGB
31, 71, 111
HSL
210, 56%, 28%
HSB
210, 72%, 44%
CMYK
72, 36, 0, 56
LAB
29, -3, -28
LCH
29, 28, 263
OKLCH
0.39, 0.08, 251
XYZ
6, 6, 16
LUV
29, -14, -35
HWB
210, 12%, 56%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.