Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F4864
RGB
31, 72, 100
HSL
204, 53%, 26%
HSB
204, 69%, 39%
CMYK
69, 28, 0, 61
LAB
29, -7, -21
LCH
29, 22, 251
OKLCH
0.39, 0.07, 241
XYZ
5, 6, 13
LUV
29, -15, -26
HWB
204, 12%, 61%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.