Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F488C
RGB
31, 72, 140
HSL
217, 64%, 34%
HSB
217, 78%, 55%
CMYK
78, 49, 0, 45
LAB
31, 6, -43
LCH
31, 43, 277
OKLCH
0.41, 0.12, 260
XYZ
8, 7, 26
LUV
31, -14, -56
HWB
217, 12%, 45%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.