Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F4A67
RGB
31, 74, 103
HSL
204, 54%, 26%
HSB
204, 70%, 40%
CMYK
70, 28, 0, 60
LAB
30, -8, -22
LCH
30, 23, 251
OKLCH
0.39, 0.07, 241
XYZ
5, 6, 14
LUV
30, -16, -27
HWB
204, 12%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.