Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F4E70
RGB
31, 78, 112
HSL
205, 57%, 28%
HSB
205, 72%, 44%
CMYK
72, 30, 0, 56
LAB
31, -7, -25
LCH
31, 26, 254
OKLCH
0.41, 0.08, 243
XYZ
6, 7, 16
LUV
31, -17, -31
HWB
205, 12%, 56%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.