Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F5074
RGB
31, 80, 116
HSL
205, 58%, 29%
HSB
205, 73%, 45%
CMYK
73, 31, 0, 55
LAB
32, -7, -26
LCH
32, 27, 255
OKLCH
0.42, 0.08, 244
XYZ
7, 7, 18
LUV
32, -17, -33
HWB
205, 12%, 55%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.