Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F55AA
RGB
31, 85, 170
HSL
217, 69%, 39%
HSB
217, 82%, 67%
CMYK
82, 50, 0, 33
LAB
36, 8, -52
LCH
36, 52, 278
OKLCH
0.46, 0.15, 259
XYZ
11, 10, 39
LUV
36, -17, -71
HWB
217, 12%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.