Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F5693
RGB
31, 86, 147
HSL
212, 65%, 35%
HSB
212, 79%, 58%
CMYK
79, 41, 0, 42
LAB
35, -1, -39
LCH
35, 39, 269
OKLCH
0.45, 0.12, 254
XYZ
9, 9, 29
LUV
35, -18, -54
HWB
212, 12%, 42%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.