Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F5DA1
RGB
31, 93, 161
HSL
211, 68%, 38%
HSB
211, 81%, 63%
CMYK
81, 42, 0, 37
LAB
38, 0, -43
LCH
38, 43, 270
OKLCH
0.48, 0.13, 254
XYZ
11, 11, 35
LUV
38, -20, -60
HWB
211, 12%, 37%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.