Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F62C8
RGB
31, 98, 200
HSL
216, 73%, 45%
HSB
216, 85%, 78%
CMYK
85, 51, 0, 22
LAB
42, 10, -60
LCH
42, 61, 279
OKLCH
0.51, 0.17, 259
XYZ
15, 13, 56
LUV
42, -20, -86
HWB
216, 12%, 22%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.