Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F69AE
RGB
31, 105, 174
HSL
209, 70%, 40%
HSB
209, 82%, 68%
CMYK
82, 40, 0, 32
LAB
43, -3, -44
LCH
43, 44, 266
OKLCH
0.51, 0.13, 251
XYZ
13, 13, 42
LUV
43, -23, -63
HWB
209, 12%, 32%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.