Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F6BC4
RGB
31, 107, 196
HSL
212, 73%, 45%
HSB
212, 84%, 77%
CMYK
84, 45, 0, 23
LAB
45, 3, -54
LCH
45, 54, 273
OKLCH
0.53, 0.16, 255
XYZ
16, 15, 54
LUV
45, -23, -79
HWB
212, 12%, 23%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.