Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F6BE2
RGB
31, 107, 226
HSL
217, 77%, 50%
HSB
217, 86%, 89%
CMYK
86, 53, 0, 11
LAB
46, 13, -68
LCH
46, 69, 281
OKLCH
0.55, 0.20, 260
XYZ
20, 16, 74
LUV
46, -22, -100
HWB
217, 12%, 11%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.