Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F6DCD
RGB
31, 109, 205
HSL
213, 74%, 46%
HSB
213, 85%, 80%
CMYK
85, 47, 0, 20
LAB
46, 5, -57
LCH
46, 58, 275
OKLCH
0.54, 0.17, 256
XYZ
17, 16, 60
LUV
46, -24, -84
HWB
213, 12%, 20%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.