Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F71CD
RGB
31, 113, 205
HSL
212, 74%, 46%
HSB
212, 85%, 80%
CMYK
85, 45, 0, 20
LAB
47, 2, -55
LCH
47, 55, 273
OKLCH
0.55, 0.16, 255
XYZ
17, 17, 60
LUV
47, -25, -82
HWB
212, 12%, 20%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.