Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F71ED
RGB
31, 113, 237
HSL
216, 85%, 53%
HSB
216, 87%, 93%
CMYK
87, 52, 0, 7
LAB
49, 13, -71
LCH
49, 72, 280
OKLCH
0.57, 0.20, 259
XYZ
22, 18, 82
LUV
49, -24, -105
HWB
216, 12%, 7%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.