Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F77DF
RGB
31, 119, 223
HSL
213, 76%, 50%
HSB
213, 86%, 87%
CMYK
86, 47, 0, 13
LAB
49, 5, -61
LCH
49, 61, 274
OKLCH
0.58, 0.18, 256
XYZ
20, 19, 72
LUV
49, -26, -92
HWB
213, 12%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.