Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F89FF
RGB
31, 137, 255
HSL
212, 100%, 56%
HSB
212, 88%, 100%
CMYK
88, 46, 0, 0
LAB
56, 5, -68
LCH
56, 68, 274
OKLCH
0.64, 0.20, 255
XYZ
28, 25, 98
LUV
56, -30, -105
HWB
212, 12%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.