Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F8BCA
RGB
31, 139, 202
HSL
202, 73%, 46%
HSB
202, 85%, 79%
CMYK
85, 31, 0, 21
LAB
54, -13, -42
LCH
54, 43, 253
OKLCH
0.61, 0.13, 241
XYZ
20, 23, 59
LUV
54, -33, -62
HWB
202, 12%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.